Media reports by each platform and provider.

Please note that as required, none of the Delaware County funds are used to market directly to individuals in Delaware County. The goal of all paid advertising is to reach people who will visit Delaware County. The New York City Media Market is our most active audience.

Digital Media Campaign January through March 2025

Paid social: 1,596,646 impressions

Social Display NYup: 92,931 impressions

Social Display: 71,353 impressions

OTT Video: 180,445 impressions

Discover Upstate

January - April: 31,290 Impressions/ 3,020 clicks

Chronogram

Q1 2025

Social Media Reports

Q1 2025

Google Analytics

Q1 2025

2024 Results

Discover Upstate (Content and Web Ads)

363,987 Impressions/13,083 Clicks

Advance Media Digital Campaigns 2024

Chronogram Results 2024

Social Media Results 2024

Google Analytics

January through December 2024

2023 Results

Paid Social Media Program 1.1.2023...11.30.2023

Chronogram Spring/Summer 2023 Campaign

discoverupstate.com results 2023